Overview
We refreshed the Visit Pembroke logo, updating its visual identity with a clean, modern design that highlights the town's welcoming nature, cultural heritage, and its appeal as a tourist destination.

Visit Pembroke promotes the town’s vibrant community, rich history, and outdoor activities, inviting visitors to experience its festivals, natural beauty, and local charm.

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Logo Refresh Details
The refreshed logo uses navy blue, the city’s established blue, to maintain brand consistency and evoke a sense of trust, stability, and connection to the town’s history. The new addition of red-orange brings an energetic, welcoming pop of colour, symbolizing Pembroke’s warmth, vibrancy, and the spirit of celebration. This red-orange tone aligns with the town’s energetic events, such as festivals and community activities, and complements the historical blue, creating a balanced and dynamic visual identity.

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Logo Concept
The updated logo features a location pin in place of the ‘O’ in Pembroke, representing the town’s tourism focus. Inside the pin’s negative space, a heart shape is formed, symbolizing the city’s slogan, "The Heart of the Valley," and the warmth and love the town has to offer. The clean, modern design maintains the essence of Pembroke while ensuring a fresh, approachable visual identity.

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This logo refresh captures the spirit of Visit Pembroke with a contemporary, welcoming look that will help attract visitors and reinforce the town’s pride and community.