riverstone dental rebrand

Overview

We refreshed Riverstone Dental’s logo and colour palette, keeping its strong tie to the Yukon landscape while giving the brand a brighter, more modern feel.

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Riverstone Dental is a Whitehorse clinic known for high-quality care in a warm, family-friendly setting, with a genuine love for the beauty that surrounds them.

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Brand Colours

The updated palette draws straight from the Yukon. Two blues reflect clear rivers and wide northern skies. Two greens, one mossy and one olive, speak to the forests. A soft oat beige rounds it out, inspired by sandy riverbanks and the territory’s unexpected desert tones. Together, the colours feel fresh, grounded, and easy to connect with.

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Logo Concept

The new logo keeps the original mountains, waves, and tooth, but refines them into cleaner, flowing lines. The landscape now lives neatly inside the tooth shape, creating a sense of movement and care in one simple mark. It feels calm, confident, and rooted in place.

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The typography pairs a modern sans-serif with gentle curves, striking a balance between professional and welcoming.

This refresh keeps Riverstone Dental connected to its Yukon home while giving it a clear, contemporary presence for the years ahead.