riverstone dental rebrand

Overview
We refreshed Riverstone Dental’s logo and brand colours, maintaining their connection to the stunning natural landscapes of the Yukon while modernizing and brightening the visual identity.

Riverstone Dental is a Whitehorse-based clinic dedicated to providing high-quality dental care in a welcoming and family-friendly environment, with a deep appreciation for the beauty of the Yukon.

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Brand Colours
The refreshed palette captures the essence of the Yukon’s wilderness with two shades of blue representing pristine rivers and skies, and two shades of green evoking the lush forests—one mossy, the other olive-toned. We added a soft oat beige, reminiscent of the Yukon’s sandy beaches and desert-like landscapes, to create a balanced, earthy aesthetic. The vibrant yet harmonious tones bring a fresh and approachable feel to the brand.

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Logo Concept
The updated logo preserves the original elements—mountains, waves, and the tooth—symbolizing the clinic’s connection to the region's natural beauty and their care for patients. The tooth icon is elegantly reimagined, with the waves and mountain shapes forming clean, flowing lines within the tooth outline. This design creates a sense of movement and vitality, reflecting Riverstone Dental’s commitment to care and excellence.

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The typography combines a sleek, modern sans-serif with subtle curves, balancing professionalism with approachability. The elegant font pairing mirrors the natural-meets-contemporary feel of the clinic's identity.

This branding refresh positions Riverstone Dental as a professional yet inviting clinic that celebrates its Yukon roots while embracing a bright, modern future.