Overview

We gave the Pembroke Farmers' Market a fresh new look, including a logo, full visual identity, website, social media graphics, and a laser-cut wooden mural that ties it all together. Everything works as one system and reflects the market’s local, handmade, community-first spirit.

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The Pembroke Farmers' Market brings local growers and makers together with the community, offering fresh produce, handcrafted goods, and a friendly place to gather.

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Rebranding Details

The new logo centres on hands coming together to represent craft, care, sustainability, and connection. It nods to the original mural’s glove icon to keep that sense of continuity. The palette of fiery red-orange, forest green, mint, and warm beige feels earthy, welcoming, and full of life.

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Logo Concept: Embroidery Square

Inspired by traditional embroidery patterns, this version weaves together hearts, flowers, and hands to highlight love and community. The hands cradle “PFM” and the tagline “Meet me at the,” giving it a warm, inviting feel.

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The result honours the market’s roots while giving it a clean, modern presence that feels right at home in Pembroke.