Overview
We refreshed the Pembroke Farmers' Market’s branding with a new logo, identity, website, social media visuals, and a wooden cut mural that harmonizes with the overall branding, emphasizing the market’s local, handmade, and community-driven essence.

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The Pembroke Farmers' Market connects local farmers and artisans with the community, offering fresh produce, handmade goods, and a welcoming space for all.

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Rebranding Details
The new logo features hands coming together, symbolizing craftsmanship, sustainability, and community. Drawing from the existing mural’s glove icon, it ensures brand continuity. The colour palette—fiery red-orange, forest green, mint green, and earthy beige—captures the warmth and organic feel of the market.

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Logo Concept: Embroidery Square
Inspired by traditional embroidery, this logo combines hearts, flowers, and hands, emphasizing love, community, and care. The hands embrace the "PFM" and tagline "Meet me at the," capturing the market’s welcoming spirit.

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This rebrand balances tradition with a fresh, modern look, representing the heart of the Pembroke Farmers' Market and its vibrant community.